My collaborator Dr. Karen Renaud and I have been examining the use of fear appeals within the cybersecurity domain. In short, determining the efficacy of fear appeals in cybersecurity is complicated. She put together a video based on a paper that was presented at the New Security Paradigms Workshop in 2019.
Renaud, K. and Dupuis, M. 2019. Cyber Security Fear Appeals: Unexpectedly Complicated. In New Security Paradigms Workshop (NSPW ’19), September 23–26, 2019, San Carlos, Costa Rica. ACM, New York, NY, USA, 15 pages. https://doi.org/10.1145/3368860.3368864